Wednesday 11 May 2011

BANKING - Bank Asya becoming a strong, reliable brand

Established in 1996 on the principles of supporting production while complying with the requirements of interest free banking, Bank Asya today has a prominent position thanks to strong profitability and world class service as well as an innovative approach in the market. (full story)
 
Bank Asya is committed to a strategy of maintaining a sustainable growth. As the first participation bank to go public in Turkey, Bank Asya launched a 23 percent initial public offering (IPO) in 2006. By the end of 2010, 52.5 percent of the bank's capital was publicly held.
Bank Asya continuously develops its products and services in order to meet the changing needs of its customers. Bank Asya seeks to reinforce its market share by making an ever greater effort to:
• Develop interest-free banking products and come up with new derivative products in this field
• Adapt widely used banking products into the interest-free banking system.
Serving customers in 180 branches across Turkey, Bank Asya attracts attention with its focus on technological infrastructure and diversified products. AsyaCard DIT and DIT Pratik -- two multi-application chip-and-PIN cards -- are two of Bank Asya's innovative products. Bank Asya is using a business model which is based on supporting real sector and production, while complying with the requirements of interest-free banking, and is a leading example for participation banking. The bank is committed to continuing to increase its brand value, both in domestic and international markets.
Aiming to reach out to all actors in the non-financial markets with its broad network, Bank Asya expects to become a long-term reliable partner for all customers.
While making a significant contribution to the national economy through its support for production, Bank Asya has also been increasing both its effectiveness and its market share in foreign trade finance. In the conduct of all of its foreign trade transactions, Bank Asya delivers service which fully complies with international banking standards and practices.

A greater share of foreign trade

Bank Asya, which has a strong position in the foreign trade finance segment, tightened its grip in 2010 by generating fast, innovative and customer-oriented solutions for export and import transactions. Despite significant contractions in Turkey's imports and exports in 2009 due to the global financial crisis, Bank Asya increased its share in Turkey's foreign trade transactions in 2010.
The bank's foreign trade transaction volume in 2010 totaled $20.8 billion.
In 2009, when international finance opportunities were significantly fewer and borrowing costs were substantially higher than the previous year because of a global economic crisis, Bank Asya maintained good relations with international financial institutions. In 2010 Bank Asya continued to provide international financing services to its customers through an extensive network of more than 1,300 correspondents. In this way the bank successfully increased both its profitability and its foreign trade finance market share despite the business downturn.

Strategic partnership with Islamic Development Bank in Africa

In line with its strategy of expanding abroad, in 2009 Bank Asya entered into a strategic partnership agreement with the Islamic Corporation for the Development of the Private Sector (ICD), an agency of the Islamic Development Bank.
According to the partnership, Bank Asya is engaging in interest-free banking activities, along with the ICD, with a particular focus on West Africa. Bank Asya has shares in Tamweel Africa Holding, which has banks in Senegal, Niger, Guinea and Mauritania.

International awards for excellence

The effectiveness of Bank Asya's technological infrastructure is confirmed by the Straight Through Processing (STP) Excellence Awards that it has received from some of the world's leading banks. Bank Asya received the STP AWARD 2009 from Commerzbank. The bank was also deemed worthy of the award for excellence in USD payments by The Bank of New York Mellon for the fifth time.